Athletes Untapped is a seamless, user-friendly platform that connects athletes with vetted local coaches for personalized, in-person sports training. With thousands of qualified coaches across all 50 U.S. states and 16 sports, the platform offers a simple and effective way to access elite instruction tailored to individual goals and skill levels.

The company was founded by Gene Williams and his wife, both former college athletes turned private coaches. As their coaching business grew, they faced challenges managing demand. Leveraging their tech background, they built Athletes Untapped—a platform inspired by services like Airbnb and Rover—to help coaches scale and give athletes better access to quality training.

Their mission is to make high-quality, in-person coaching available to athletes of all levels, helping them build confidence, sharpen their skills, and reach their full potential—whether they’re just starting out or striving for competitive success.

Available sports include:
Baseball, Basketball, Field Hockey, Football, Golf, Ice Hockey, Lacrosse, Mental Performance, Pickleball, Soccer, Softball, Strength & Speed, Swimming, Tennis, Track & Field, and Volleyball.