Growing B2B SaaS companies often reach a stage where their original sales model needs experienced commercial leadership. Propelito provides fractional Chief Revenue Officer services to funded businesses with £5m to £25m in revenue, helping them establish clearer sales processes, stronger pipeline management, and a more structured approach to revenue growth. James Ker-Reid works directly with executive teams to turn strategic priorities into operational improvements. From GTM planning and CRM architecture to recruitment, onboarding, and forecasting, Propelito supports the development of a revenue function that can operate more independently and consistently without requiring the founder to lead every sales opportunity.