Planning a pivot towards professional headshots 📸

Profile pictures are cool, but nobody pays for them. Also quite clear from the data that this is what people want:

• Every customer has purchased the realistic package. Other packages have 0 sales.

• All Google traffic is targetting keywords related to professional headshots.
  
  

I'm getting some good traffic from Google, and am pretty sure I can monetize it a lot better than I currently am. I have known that I needed to pivot for a while but I was too lazy/distracted with other projects to actually do it. Now it's time to really double down on this project as it's generating the most revenue/getting most traffic.

✅ Action plan:

• Short term:

  • New styles - have a variety of corporate headshot styles for people to use

  • Update landing page to reflect pivot

  • Update pricing to reflect change

  • Get rid of studio idea - instead focus on simplicity

• Long term

  • Improve ressemblance for ControlNet

  • Add poses, styles, backgrounds

  • Improve processing backend

Will work on the pivot and implementing the changes first before I start doing email marketing. I expect conversion to be higher then.

For tomorrow, these are the actions I'd like to take:

• Start experimenting with the new styles - have at least 10 combinations

• New landing page:

  • Pricing

  • Testimonials