Built a full programmatic SEO system with 20+ new pages

I added a comprehensive SEO setup targeting 12 industries and 12 use cases, each with keyword-optimized content, pain points, FAQs, and metadata. This helps us capture over $54K monthly search volume by covering key AI-related niches.

• Created dynamic sitemap and robots.txt for better crawlability.
• Added structured data (JSON-LD) for breadcrumbs, FAQs, and organization info.
• Designed shared SEO components that fit our existing design system and improve page quality.

Redesigned landing page and quiz with a fresh asymmetric layout

The landing page and quiz flow got a visual overhaul using new typography, floating cards, and dot patterns to feel more modern and engaging. I also simplified the quiz’s final steps to reduce drop-offs with clearer calls to action.

• Updated trust messaging to highlight 200K+ users.
• Refreshed navbar logo and footer for consistent branding.
• Restyled quiz components to match the new design language.

Updated product screenshots to optimized WebP images

Swapped out existing product screenshots with smaller, faster-loading WebP files to improve page speed without sacrificing quality.

Fixed rendering issues in Next.js for admin login

Forced dynamic rendering on the admin login page to avoid prerender errors caused by runtime environment variables needed by Supabase client.

Other improvements

• Corrected branding from "FD Digital" to "BUILDFOUND" in services pages.
• Added multiple preview HTML files showcasing different design themes.
• Updated dependencies and lockfile to fix Next.js build problems.

Added richer lead data capture in quiz and build plan

Now we collect not just email but also name and phone number during the quiz and build plan flows. This helps us get better contact info for leads and improves how we save and track them.

Integrated PostHog analytics with detailed quiz funnel tracking

We plugged PostHog into the quiz components to track user progress through every step with consistent event payloads. This gives us clearer insight into how users move through the funnel and where they drop off.

Refined event tracking with unified payloads

All quiz-related analytics events now use a standard structure, including session IDs and step info. This makes our data cleaner and easier to analyze.

Improved error handling and data persistence for leads

The lead saving logic was refactored to better handle errors and ensure all available contact info is stored reliably.

Other improvements

• Added environment variable support for PostHog configuration.
• Enhanced UI components to send funnel step numbers with analytics events.
• Replaced direct PostHog imports with a client wrapper for safer initialization.
• Tracked contact info form views and submissions with analytics.

Launched Enhanced Analytics with CalTracker

Added a new CalTracker component to the app layout to track booking events more effectively. This includes server-side lead tracking and Facebook Pixel integration to measure conversions better.

Revamped Homepage and Core Components

Refactored the homepage layout by removing duplicate service sections and improving the structure of key components like Hero, Services, PortfolioShowcase, and Timeline. This streamlines user experience and updates messaging to better reflect our AI-focused offerings.

Updated Privacy Policy with Official Company Info

Published a full privacy policy page including our official company address and clear details on data collection and cookie usage, ensuring compliance and transparency.

Improved Email Capture and UI Refinements

• Unmasked email input in the quiz to make it easier for users to enter their contact info.
• Refined footer links and social icons for better navigation and brand consistency.
• Removed unnecessary hover effects and debugging logs to clean up the UI and improve performance.

New Build Plan Feature

Launched a full new build plan page that guides users through a step-by-step personalized plan. It includes embedded scheduling to book calls directly and tracks user progress throughout.

Improved Analytics Tracking

Added server-side tracking for key user events using Meta's Conversions API alongside client-side pixel tracking. This improves data accuracy and helps us better understand user behavior.

Enhanced Quiz Call to Action

Revamped the final call-to-action in the quiz flow to focus more on booking strategy calls, with updated visuals and clearer messaging to boost engagement.

Updated Email Capture in Quiz

Expanded the email capture form to also collect name and phone number, with validation and event tracking to improve lead quality and follow-up.

Other improvements

• Wrapped page view tracking component in Suspense to improve loading behavior.
• Refined keywords and titles in the UI and README for clarity.
• Small UI tweaks in quiz steps and admin dashboard lead details.

Added Google Tag Manager for tracking

Integrated Google Ads conversion tracking on the site to better understand visitor behavior and campaign performance. This will help us make data-driven decisions moving forward.

Refined the landing page design and content

Updated the Hero section with a cleaner, centered layout and improved background color for better visual consistency. Also refreshed the Book Call Banner and Pricing components to enhance clarity and user experience.

Improved testimonials for clearer messaging and branding

Shortened names and switched testimonial avatars to local images for faster loading and consistent branding. Updated quotes and metrics to better reflect project outcomes and timelines.

Enhanced quiz welcome screen

Replaced logos with images and adjusted messaging to better communicate our partnership and credibility.

Other improvements

• Removed unnecessary click handlers from pricing buttons to simplify navigation.
• Updated README with minor edits.
• Switched some colors to better fit dark mode and light mode themes.

Revamped Quiz Flow with Founder and Developer Paths

I redesigned the quiz to have distinct paths for founders and developers, making the experience more personalized. This includes new step renderers and updated questions to better capture user needs and preferences.

Introduced FinalCallToAction Component

Replaced multiple quiz end screens with a single, streamlined FinalCallToAction component that handles email submission and booking calls, simplifying the user journey and improving conversion clarity.

Enhanced Testimonials and Social Proof

Updated all testimonial components to better highlight Fekri and Moustapha's contributions, added star ratings, and improved layouts for stronger social proof and engagement.

Refined Branding and UI Elements

Standardized the branding to "BUILDFOUND" across the app and polished UI components like QuizWelcome with dynamic badges, logos, icons, and animations to make the interface more engaging.

Other improvements

• Added tracking for user interactions with testimonials using Posthog.
• Improved email capture with validation and initial value support.
• Introduced new icons from lucide-react for quiz options to enhance visual appeal.
• Added new components like ComparisonTable and InsightCard enhancements for clearer content presentation.
• Streamlined quiz state management and improved function signatures for better flexibility.

Unified Call to Action (CTA) Design

I refactored the quiz's call to action screens by merging primary and secondary CTAs into a single, simpler object. This streamlines how CTAs are presented and tracked, making it easier to update and maintain while improving user engagement with clearer descriptions and links.

New Interactive Quiz Components

Launched a full quiz experience with multiple new components including welcome screens, question cards, insight cards, progress bars, result screens, and thank-you pages. These components guide users through a personalized path to help them decide between developer or founder routes.

• Questions support single and multi-select answers with smooth animations.
• Insights and results provide tailored feedback based on user responses.
• Thank-you screens clear session data and encourage next steps.

Email Capture Integration

Added an email capture form that validates input and connects with the quiz flow. It offers personalized recommendations or MVP roadmaps depending on the user’s path, helping us collect leads more effectively.

Improved Navigation and Loading

Updated the navbar to hide on quiz pages for a cleaner experience and wrapped page view tracking in a Suspense component to handle loading states better. This ensures smoother navigation and more reliable analytics.

Other improvements

• Fixed styling issues in BentoCard for consistent UI.
• Updated ESLint rules to reduce distracting warnings during development.
• Enhanced AvatarCircles and Button components with better visuals and smoother transitions.
• Fixed HTML entity problems in Features and Hero components for better display.
• Updated dependencies for improved performance and security.

New Portfolio Showcase Component

I built a dedicated portfolio showcase section to highlight selected projects with detailed overviews and key features. This new component uses a custom carousel to display project cards with images and descriptions, making it easier for visitors to explore our work visually.

Improved Portfolio Carousel

The portfolio carousel was refactored to simplify the code and improve user experience. It now supports different card sizes and integrates a marquee effect for smoother scrolling. This helps present our projects more attractively and responsively.

Updated Hero Section Messaging

The main headline and description in the hero section were revised to better communicate our value: delivering AI and SaaS products quickly and smarter than traditional agencies. Some animation blocks were temporarily disabled for a cleaner look.

Refined Services List

We updated the services to better reflect our focus, adding AI solutions as a primary offering and rearranging the order for clarity. This aligns our messaging with the current market demand for AI-driven product development.

Other improvements

• Added multiple new project screenshots to enhance visual appeal.
• Removed the mode toggle from the navbar to simplify the UI.
• Forced light theme globally to maintain consistent branding.
• Fixed animation rotations in testimonials to avoid flickering on load.
• Minor layout tweaks for marquee alignment and spacing.
• Updated dependencies to latest stable versions.

New Timeline Component to Visualize Our Process

I added a timeline that clearly breaks down our product development journey into phases like Discovery, Strategy, Design & Build, and Launch Support. This helps clients understand each step and what to expect along the way.

Comparison Tab Highlighting Our Advantages

Built a tabbed comparison chart showing how BUILDFOUND stacks up against freelancers, traditional agencies, and in-house teams on key factors like speed, pricing, and specialization. It makes our value props clearer and easier to digest.

Updated Service Descriptions for Clarity

Refined the service list with clearer, more professional descriptions for offerings like Web App and Mobile App development to better communicate what we deliver.

Homepage Refresh with New Sections

Rearranged the homepage to include the new Timeline and Tab Comparison components, replacing some older sections for a more focused narrative on what we do and how fast we move.

Other improvements

• Upgraded Next.js and React to latest versions for better performance and features.
• Refined the Hero section headline and copy to emphasize delivering market-ready products, not just MVPs.
• Updated the footer to reflect BUILDFOUND branding and copyright for 2025.
• Minor typing and code cleanup across UI components for better maintainability.