Connecting scheduling system to track end to end conversions.

• Integrated Facebook and Google Analytics 4

• Tracking key events and revenue from scheduled bookings.

Key Accomplishments

• Confirmed Google Analytics is set up properly

• Data Studio template completion

• FB Ads started (running for two weeks and a week break in between)

• Weekly newsletter

• Monthly Blog post

At the end of our partnership

• $3,500 total revenue generated (FB Ads + Email Campaigns)

• Go-to-market strategy created and implemented

• New website ready to go (never published but ready)

• Google Analytics 4 account set up

• Paid ads optimization

• Created all content for ads (images, copy, etc.)

• A solid foundation to start on and business is still thriving!

Product page updates

• New page copy

• Page restructure

Started working on a 6 month plan to scale MKTG efforts on Shopify and bring clients to the door.

• Updating stock

• Tracking marketing efforts via Google Analytics

• Integrating business tools for efficiency

Updates to product pages.

• Recommended section

• Plant size guide

• Recently viewed section

Back to school paid ads campaign (Aug. 7th - Aug. 21st)

• $60 in FB ad spend resulted in ~$750 in appointments.

• 13k impressions

• 151 link clicks

New website completed, but decided to table it for a future time and focus on other areas of marketing.

• Data studio template

• Paid ads template

• Created self service marketing dashboards for analysis of paid ads campaigns.

Added new metafields for product pages.

• Descriptions

• Collection based plant care guides

• Product images selection

Explored new themes

Added custom liquid templates

Fixing Micrsoft Clarity tagging

Launched Plant Quiz!

Fixed GA4 tag

90% complete with new website.

• Updated website copy.

• Implemented global elements for CMS updates.

Ads for July

• Introduced new "happy hour" offering

• Email campaign + Ads + FB Boost

• Not performing as expected, still on track for monthly bookings

Ran Father's Day ads.

• Resulted in $700 in attributed sales

• $50 ad budget on boosted post campaign

• $0.23 CPC resulting in ~$450 in sales

• Didn't do as well as mother's day, but solid exposure

Drafted 4 week MKTG campaign for July.

• Highlight Monthly Services

• Awareness

• Storytelling

• Engagement

Curated content for the new website.

• Imagery for services

• Content for storytelling

• Improved site structure

Agreed on moving forward with a new website.

• Introducing new layouts

• Making it easier for customers to find services and items

• Highlighting services offered

Mother's Day campaign approved for FB post and email blast.

• Resulted in $1K in attributable purchases.

• $50 in FB ad spend resulted in $550 in appointments.

• FB ads also helping with exposure, more customers citing FB as how they found the business.

This week I set up:

• Google analytics 4 tracking

• Google search console

• SEMRush

• Reserve with Google via Square

• Yelp Ads account

Planning to start MKTG seriously. Main goal of getting users to the door and creating a new website.

Business owner opened doors to the public.

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Green Memento Launched

WHEN YOU NEED A LITTLE LIGHT

Green Memento is your one-stop-shop for all of your houseplant needs. Show your loved ones you care or refresh your place with lush plants by giving the gift of nature. With a vast selection of plants, from succulents to ferns, you can find the perfect addition that fits your lifestyle.

Website: https://greenmemento.com/