At the end of the six month cycle

1. Analytics in place and tracking properly

2. Paid ads running on auto pilot (refreshed every two weeks)

3. Slight increase in conversion rates

4. Bookings coming in consistently from Ads

5. Data visualization in place for easy insight extraction

6. Upwards of $7,000 in total revenue generated

Paid Ads creation for booking appointments and buying products.

• $7k in total revenue after 4 month campaign

• $451 spent in FB Ads

• 53k impressions

• 3,900 link clicks

Plans + Pipeline

• Lead generation housed on Shopify

• Hype campaigns around restocking products

• Virtual consultations

• Boosting posts that generate traction

• Content built around top selling items

Content Creation Strategy

• Blog post generation

• Community building strategy

• Social media insights from postings

Connecting scheduling system to track end to end conversions.

• Integrated Facebook and Google Analytics 4

• Tracking key events and revenue from scheduled bookings.

Key Accomplishments

• Confirmed Google Analytics is set up properly

• Data Studio template completion

• FB Ads started (running for two weeks and a week break in between)

• Weekly newsletter

• Monthly Blog post

Product page updates

• New page copy

• Page restructure

Started working on a 6 month plan to scale MKTG efforts on Shopify and bring clients to the door.

• Updating stock

• Tracking marketing efforts via Google Analytics

• Integrating business tools for efficiency